Cost Effective Video Conferencing Software

Video conferencing technology has come along way in the past few years, broadband has replaced the dial up modem, and the Internet has become faster, making it easier to stream and watch videos online.

But there is no need to spend a lot of money on Internet video conferencing software if you just need it for your small or medium sized business. If the number of persons you need to do a video conferencing meeting with or live presentation to is small, then all you really need is the conferencing platform and a web cam.

One such solution uses your web cam connected to your computer, which lets the others using the software see you, while you see them through their own web cam. Skype is a good example of this type of system.

Another solution allows you to broadcast live (like your own TV show) through your web cam and your recipients (viewing audience) do not have to download any special software or dial in to watch your video conference, they just click on a link you send them and are automatically dropped into your conference room.

This latter style of video conferencing  software has been usually too expensive for smaller business budgets but the competition is hotting up in the marketplace. I have seen excellent solutions for under $10 per month, like this one: Internet Video Conferencing Solutions.

Whatever system you choose the key components are, a good quality high-pixel web cam, a high-speed broadband Internet connection, and a willing audience :-)

Video Conferencing Software: How to Cash In

Just reviewed this amazing video conferencing software package and it absolutely blew me away!

Internet video conferencing is the wave of the future. There is no easier, more affordable, or more efficient method to reach such a significant portion of the world's population. It's almost like owning your very own cable TV station where you are in charge of the programming.

Previously, video conferencing has been way too costly and difficult to use… but not anymore! Now with a couple of clicks you can be up and running and your guests do not need to download any fancy software or dial in to get connected, you simply send them a hyperlink, they click on it and boom… they are in your conference room.

The video conferencing software is available in 5 languages; English, Spanish, German, Russian and Brazilian Portuguese, with more languages to come and you can even share in the earnings.

Check it out here: Internet Video Conferencing

Keyword Research Search Engine Optimization

Step 2: Research Your Competition

Before you even consider keyword research and basic search engine optimization, you need to first find out whether your product is in demand. It doesn’t matter that YOU think it’s the best thing since sliced bread, if nobody else thinks so; you are dead in the water. There must be a demand for what you are offering.

And, how you identify whether there is a demand for your product or service is by research. The easiest way is to jump onto a search engine like Google and type in the type of product or service you are offering
into the search bar and see what comes up.

Do not get caught in the trap of “our products are unique and no-one else in the marketplace has what we have got” syndrome. There are millions of websites out there and there will be a lot of them with similar products, and with similar claims, competing for your customers. Do your due diligence and find out who they are.

Getting to know your competition is power. If you know who and what else is in your marketplace, you will be easily able to identify your USP (unique selling point), and focus your marketing around that.

Look at the top three websites listed in your search; read their headlines, sub-heads and first few paragraphs in the body text. What need, want or solution are they offering their readers? What keywords are they using?

Hot Tip: Find a blank spot of the home page and right click with your mouse and select ‘view page source’ and you will be presented with the HTML code. Near the top of the page you will see the keywords they are using. Now don’t just copy and use them because some are probably useless. Just make a note of them.


Now you utilize a keyword research tool like Google’s Search-Based Keyword Tool to find related keywords to the keyword you have selected. When searching for keywords you are initially looking for two things; supply and demand.

1. Supply pertains to your competition, which is, how many websites are using the keywords you are targeting in their pages? Less is better here (30,000 or less)

2. Demand pertains to how many people are typing in those keywords when searching on Google and other search engines. How many people are searching for that keyword? More is better here (min. 80 searches per
day)

This will allow us to get an accurate estimate on how many people search for these keywords and how many websites exist around these keywords. So what you are looking for are keywords with high traffic and low competition.

There are a lot of questions that need to be answered before you can determine whether your keyword has a marketing edge over your competition such as:

• What is the SEO potential of your keywords?
• What is the phrase-to-broad match of your keywords?
• What is the monthly trends of keywords?
• Adwords traffic your keywords might attract
• How many people would likely click on your page with that keyword?
• How much would you expect to pay for the keyword in PPC campaigns?
• How many websites are competing for that keyword?
• How many people use that keyword in PPC ad campaigns?
• What is the potential value of that keyword (how much could it make you)?

Now before you start pulling your hair out screaming ‘I thought he said this was simple’, these are tactics that will give you an unfair advantage over your competition because 90% just are not doing this sort of research.

Yes, this is very time consuming stuff however, there is a solution. For a small investment into your business you can get access to software that will do all the above and more for you with a click of a few buttons… now that’s simple! Check Out The Software Here!

Next week we cover Advertising (free, paid and funded) so don’t forget to bookmark or subscribe to my RSS Feed (its free of course) to receive each instalment as it is posted. Not sure what an RSS Feed is or how to subscribe, check out this cool YouTube video.